Writer’s block? No problem. We create relevant, engaging content for your facility.

Searching for the right design or images? Your readers will say “WOW” once our designers work their magic!.

Arm your marketing team with high-quality collateral to attract new residents, power up your activity director to keep residents engaged and keep their families happy too!

Why are you creating a senior living newsletter and what you hope to achieve with it?

Your objectives of keeping residents and families informed about community news and events, providing helpful tips and resources and promoting your community to prospective residents.

Each of these objectives will add great value to your Nursing Home, Memory Care, Independent Living, Assisted Living or Senior Living facility.

What content interests your senior living newsletter readers?

Facility news and events, health and wellness tips as well as resident and staff member profiles should all be of great interest, but what content would really engage their interest?

How do you find out? Just ask your audience what they would like to read!

Now that you have identified and researched potential topics, it’s time to develop your content calendar and decide when each topic will be covered.

It’s easy to schedule content as the season’s change and holidays are imminent, but you may have some tough choices about what else you want to cover and when.

Get other team members involved in creating your content.

Leverage what your caregivers know about your residents and their families, what your marketing team knows about prospective residents and what other team members may know about the community.

Make sure to set deadlines and provide guidelines for content creation to ensure consistent quality.

A well-designed newsletter is visually appealing and can grab the attention of your audience. Aesthetically pleasing design can enhance the readability of your newsletter, making it more enjoyable to read.

A well-designed newsletter conveys a sense of professionalism and credibility to your audience. This can help establish trust and build a positive reputation for your senior living community.

A well-designed newsletter can help organize information in a way that is easy to read and understand. Design elements such as headings, subheadings, and bullet points can help break up large blocks of text and make your newsletter more scannable.

Your community’s staff members are an excellent source of information about events, news and updates that are relevant to your audience. They can also provide insights into the needs and interests of your residents.

Your residents are the heart of your community and their input can provide valuable insights into what type of content is most relevant and interesting. Consider conducting surveys, focus groups or interviews with residents to gather their feedback and input.

Keeping up with local news sources, such as newspapers, blogs, and social media accounts, can provide valuable information about events, trends, and news in your area. Consider including relevant news stories in your newsletter.

There are many industry publications that cover senior living news and trends. Reading and referencing these publications can help you stay up-to-date on the latest developments and best practices in senior living.

After you have completed the writing and layout process, take a break from your newsletter for a day or two. This will allow you to return to it with fresh eyes and a new perspective.

Verify that all information in your newsletter is accurate and up-to-date. Check names, dates, and other details to ensure that there are no errors.

Review your newsletter for clarity and ease of understanding. Make sure that the language is straightforward and that the content is easy to read and follow.

Check your newsletter for grammar and spelling errors. Use a spell checker and also read through each article slowly and carefully to catch any errors that may have been missed.

Review the design of your newsletter and ensure that it is consistent and visually appealing. Check for any design elements that are distracting or difficult to read.

Determine how many copies of your newsletter you need to print. This depends on the size of your community and how many residents and family members you want to distribute your newsletter to as well as the needs of your marketing team for prospective residents.

Research and select a printer that can produce the quality and quantity of newsletters you require. Consider factors such as cost, turnaround time and quality of print.

Request a proof from your printer and carefully review it for accuracy, formatting and quality. Make any necessary changes and corrections before approving the final print run.

Select the type of paper and printing options that best fit your budget and quality requirements. Consider factors such as paper weight, finish and color.

Review the design firm’s portfolio to see if their work matches your aesthetic preferences and design needs. You can also check their experience in working with similar businesses or industries to ensure they have the necessary expertise to deliver quality work.

MyCorwin has delivered newsletters for seniors to hundreds of nursing homes, memory care, senior living, assisted living & independent living facilities since 1993.

Make sure the firm has expertise in the specific areas you need, such as branding, print design, web design or packaging design.

As a graphics design and printing firm specializing in calendars and newsletters for nursing homes, memory care, senior living, assisted living & independent living facilities since 1993, you can trust our deep experience and expertise to deliver a product of the highest quality that will make you proud!

Ensure the firm is available to work within your timelines and deadlines.

We know how important it is that your newsletters arrive on time, every time. We will always do our part to make that happen for your Senior Living facility newsletters.

Check the technology the design firm uses, such as design software, file transfer and project management tools to ensure they use up-to-date and effective technology.

Our online portal has been designed to make it easy for you to add your content to your newsletter, approve the design and schedule production to meet your deadlines.

Choose a design firm that is easy to communicate with and responds promptly to your inquiries. Good communication is essential for a successful partnership.

Our chatbot is on duty 24 x 7 and we will get back to you immediately during business hours to answer any questions you may have regarding your facility’s newsletters or calendars.

Ask for detailed pricing and contract terms upfront to ensure your activity calendars fit your budget and you get value for your investment.

We know budgets are tight and affordable pricing is essential. Our in-house printing capabilities enable us to deliver the absolute best pricing for your senior living newsletters.